References

“Social Media Metrics: How to Measure and Optimize Your Marketing Investment.” EContent 33.5 (2010): 17.General OneFile. Web. 10 June 2010.

“Social Media Policies for Business 181423.” Baseline (2010). General OneFile. Web. 10 June 2010

Anonymous. (2010). The Age. “Google crowns Facebook king of Internet visits.”

Anonymous. (2009). Dynasty Web Solutions.Analytics for Facebook Fan Pages.”

Anonymous. (2009). MarketingProfs: Marketing Resources for Marketing Professionals. “Yes, Facebook is a Business Tool.”

Anonymous. (2009). Moko Marketing. Marketing Benefits of a Facebook Page.”

Armano, D. “Yes, your social media strategy needs design.” Chain Store Age 85.10 (2009). General OneFile. Web. 10 June 2010.

Armano, D (2009). Harvard Business Review Blogs: The Conversation. “Six Social Media Trends for 2010.”

Brake, D., & Safko, L. (2009). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. New York, NY: Wiley.

Calderón, S.I. (2010) Inside Facebook. “Rice University Study Shows How Facebook Pages Can Help Local Businesses”

Corr, D. (2010). The Network: A Berry Network. “Top 5 Reasons Facebook Fan Pages Are So Popular”

Dholakia, U M. and Durham E. (2010) Harvard Business Review: “One Café Chain’s Facebook Experiment March 2010”

Jantsch, J. (2009). Small Business Marketing Blog from Duct Tape Marketing. “Facebook Pages get more Business friendly.”

Lardinois, F. (2010). Read Write Web. “Facebook Insights: Taking Web Analytics to the Next Level.”

Lizzaraga, I. (2010). Helium. Business: Advertising and Marketing. “Reasons to use social media marketing for your company.”

Manna, J. (2010). InfusionSoft Email Marketing 2.0 “5 Reasons Why Your Business Needs a Facebook Page”

Media Release. (2010). Australian BananasAustralian Bananas, the Facebook friendly fruit

Moir, S. (2010). Jazzou News. “Facebook vs Twitter: A Social Media Internet Marketing Strategy and Benefit Comparison.”

Porterfield, A. (2010). Social Media Examiner. “New Study Reveals Facebook Better Than Twitter for Marketers.”

Quenqua, D. (2010) ClickZ. Rice University Study: Small Biz Rewarded by Facebook Fans”

Ruth, D. (2010) Rice University. “First-of-its-kind research: Facebook fan pages are effective marketing tool”

Scott, D. M. (2010). In The New Rules of Marketing and Pr: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. John Wiley & Sons Inc.

Smith, M. (2010). Australian Businesswomen’s Network. “Facebook for Business: 10 Reasons to Use the #1 Social Network for Business”

Stephen, A. (2010). ABC Rural QueenslandAussie bananas a hit on Facebook

Stephen, A. (2010). ABC Rural Victoria Bananas hit the dance floor

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INTERVIEWS

Bull, Tim. Co-Founder, BinaryPlex. Recorded 7/5/10

Cronin, AJ. Social Media Campaign Manager, Telstra. Recorded 6/5/10

De La Rue, Keith. Independent Consulting, Acknowledge Consulting. Recorded 7/5/10

Grange, Luke. Knowledge Consulting. Recorded 7/5/10

Hill, Ross. Innovative Analyst, Delloite Australia. Recorded 6/5/10

Kendall, Kate. Digital Director, Niche Media. Recorded 7/5/10

Lambert, Michelle. Founder, Change Management Toolbox. Recorded 11/5/10

Ribeiro, Lucio Dias. Managing Director, The Online Circle. Recorded 11/5/10

Sherwin, Rod. Found, Tap4Health. Interview recorded 7/5/2010

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