Thoughts on: AFL Facebook Pages

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So, someone in their household has a football fanatic, right? Mine is my brother, Charles. Like any other footy fan he likes to say up to date with what’s going on with his footy team, Port Adelaide Power. Initially, he would go to the Official AFL website or the Port Adelaide FC website to read the latest news and see who’s on the injury list but now he just logs on to his Facebook and reads all the recent Port Power news through his Newsfeed.

Become a fan of the Port Adelaide Football Club on Facebook. Get all the latest news as it happens, find out what the players are up to and interact with other fans.


It’s great to see that every AFL team is now so immersed in a social network and embracing social media; it helps communicate with their fans with immediacy while creating a community where fans can give their support! However, being a part of an online community is just one aspect of a social network, it’s the content of media that the Page produces that draws the fans in and breathes life into the community and network. Therefore, in order to keep the footy enthusiast happy they must ensure that these Pages are up to date; it’s a long term relationship. At this point of time, fans like Charles seem content, the news coming through to him are amongst all his news from his friends, creating this sort of “one stop shop” for his daily news.  “Handy,” he calls it.


Charles Bagundol interview conducted by Leila Bagundol

Image from Port Adelaide Football Club Facebook Page

Quote from Port Adelaide Football Club website


Thoughts on: MasterChef Australia Season 2

There is one particular TV show that has really utilised the benefits social media, and that is the Channel 10 show MasterChef Australia. This Australian made TV program is currently employing Twitter and Facebook as a means of marketing and promotion. This year the cooking reality TV show premiered on April 19 and was able to pull in 1,692,000 viewers Australia wide; ranking MasterChef at number 1 that Monday evening. The first week of the show – “Top 50” – saw an average of 1,502,400 viewers a night, cementing the show within the top 5 of that week. As MasterChef progressed over the weeks so did the ratings. The show is now in its 7th week and the average viewers a night currently stand at 1,724,600. This amazing result is not by traditional advertising alone, it is also thanks to social media.

By observing the TV program’s Facebook Page, which currently has just over 95,000 Fans, it is clear that the level of engagement is astounding. From the very beginning the Page was promoting the show’s premier to create a sort of anticipation, buzz and hype amongst the Fans.

However, the Page does not rely on the show and its contestants alone for engagement. By posting up external links to the contestants’ recipes published on the MasterChef website it enables hundreds of likes and opinions as well as drives traffic flow to their website. It is certain the Page sparks conversation but there is also a personal level that the Page developed with its Fans, asking them questions like “What’s your favourite meal of the day – breakfast, lunch or dinner?” or “What’s your favourite dish to cook?”

These sorts of conversations on the Wall create a kind of intimacy with the show as well as Fan devotion. As the week’s developed contestants were being voted out one by one and the level of compassion and attachment the Fans had to the contestants vastly grew (see below).

Consequently, it is evident that MasterChef Australia’s Facebook Page is a success story, and as the TV show’s second season draws to a close in the next few weeks it will be interesting to see how the Page develops. Due to their solid social media relationship with their 95,000 odd Fans it would not be a surprise if hundreds of comments and likes generate into thousands.


Pictures from MasterChef Australia Facebook Page

Ratings from TV Tonight

Thoughts on: Peter Chao

This is the Page of a famous v-blogger called Peter Chao. He is a Chinese living in Vancouver. He started his first v-blogger in 2009 and uploaded on Youtube. His Youtube’s page called pyrobooby’s Channel, and it has been the second most subscribed in Youtube. Until now, his Facebook Page has 167,888 people like this and he is very famous on the Internet. He is keeping update his recent life such as his video link, event attending, competition joining etc… On the other hand, there are many his fans leave their feedbacks of his video and supporting on his Fcaebook’s Page.

Recently, he has post a video that is a promoting video about his products.

And it is hundreds people like this within few hours and people comment to support him. It is a successful Page for promoting himself and his product, because there are so much feedbacks and he is keeping engage with his fans.