What is a Successful Business Tool?

Successful business relies on a strategic approach to outline the main goals and focuses for that business. This means having a clear understanding of your customers/consumers, and identifying their needs and ensuring that you can deliver your products or services to your customers in a competitive yet sustainable way.

New social media including tools such as Facebook present business with an opportunity to explore new tools to communicate with consumers in a more dynamic and interactive fashion. Given that this medium is in its infancy, there is contention among theorists of whether this form of business tool is as yet an effective and strategic medium.

David Armano, who works in the areas of digital marketing and social media, says: ‘Design is the planning that lays the basis for the making of every object or system. It can be used both as a noun and as a verb and, in a broader way, it means applied arts and engineering. As a verb, “to design” refers to the process of originating and developing a plan for a product, structure, system, or component with intention.’ (Armano, 2010). For any tool to be successful within the business context, it must sit within the design and framework.

Armano goes on to refer to social media in a business context as ‘social business design’, an area that has attracted worldwide interest from PR people, marketers and executives around the world.

Armano also warns against reactive tactics in business design. A business tool must be thought of ‘as something that can evolve the way we work, communicate, interact and collaborate at a core business level.

Good design is strategic, intentional and profitable.

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